Privacy Policy

1. Introduction

Propello ("we", "our", or "us") is an AI-powered platform built for estate agents and property professionals. We are committed to protecting your privacy and handling your data with transparency and care. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

Propello is designed for UK estate agencies, agency teams, and business platform users. Where we process personal data, we do so in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using the Propello platform, you consent to the data practices described in this policy. If you do not agree, you should discontinue use of the platform.

2. Information We Collect

We collect the following categories of information to provide and improve our services:

• Agency Account Details — Your name, email address, agency name, team member details, and account credentials when you register and manage your Propello account.
• Property Listing Data — Photographs, floor plans, property descriptions, addresses, pricing information, and any other content you upload to generate AI-powered listings and reports.
• Lead & Contact Information — Names, email addresses, phone numbers, and enquiry details of prospective buyers, sellers, landlords, and tenants that you enter into the platform.
• Calendar & Scheduling Data — Viewing appointments, follow-up tasks, and scheduling information synced through Google Calendar integration.
• Agency Branding Data — Your agency's tone of voice, communication style, sample descriptions, templates, and service area preferences configured through the Agency Brain.
• Usage Data — Information about how you interact with the platform, including features used, time spent, and performance metrics, collected to improve user experience.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Powering AI Features — To generate property descriptions, listing content, client reports, valuation reports, email newsletters, social media posts, and lead follow-ups using the data you provide.
• Account Management — To manage agency accounts, team access, roles, and permissions across the platform.
• Personalised Dashboard — To deliver the Morning Briefing, daily agendas, pipeline insights, and task prioritisation tailored to you.
• Platform Improvement — To analyse usage patterns and improve the performance, features, and reliability of the Propello platform.
• Communication — To send service-related updates, feature announcements, and support responses. You may opt out of non-essential communications at any time.

4. AI-Generated Content & Data Processing

Propello uses artificial intelligence to process the data you provide and generate content including property descriptions, reports, emails, social media posts, and marketing materials. This processing is based on your uploaded content, your Agency Brain configuration (tone of voice, style preferences, sample descriptions), and your specified service areas.

AI-generated outputs are designed to reflect your agency's brand voice. You remain responsible for reviewing and approving all AI-generated content before publishing or distributing it.

Content you upload and the AI outputs generated from it remain within the Propello platform and are not used to train public AI models or shared with third parties for AI training purposes.

5. Google Calendar Integration

Propello offers integration with Google Calendar to sync your viewings, follow-ups, appointments, and tasks. When you connect your Google Calendar:

• Calendar data is synced to display within your Propello Smart Calendar and Morning Briefing dashboard.
• We do not share your calendar data with any external third parties.
• We do not use your calendar data for any purpose other than providing the scheduling and briefing features within the platform.
• You may disconnect your Google Calendar at any time, and synced calendar data will be removed from Propello.

6. Cookies & Analytics

Propello uses cookies and similar technologies for essential platform functionality, analytics, and performance optimisation. For full details on how we use cookies and how you can manage your preferences, please see our Cookie Policy.

We use analytics tools to understand platform usage and improve the service. These tools collect anonymised data about feature usage, session duration, and interaction patterns.

7. Data Storage & Security

We take the security of your data seriously. All data is stored securely using industry-standard encryption both in transit (TLS) and at rest. Access to personal data is restricted to authorised personnel only, and we maintain appropriate technical and organisational measures to prevent unauthorised access, alteration, disclosure, or destruction of your data.

Our hosting infrastructure utilises reputable cloud service providers with robust security certifications. Regular security assessments and monitoring are conducted to maintain platform integrity.

8. Third-Party Services

We do not sell, rent, or trade your personal data. We may share limited data with essential third-party service providers who help us operate the platform, including:

• Cloud hosting and infrastructure providers
• Analytics services for platform performance monitoring
• Email delivery services for transactional communications

All third-party providers are carefully vetted and bound by data processing agreements that comply with UK GDPR requirements.

9. Your Rights (UK GDPR)

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access — Request a copy of the personal data we hold about you.
• Right to Rectification — Request correction of inaccurate or incomplete data.
• Right to Erasure — Request deletion of your personal data where there is no compelling reason for its continued processing.
• Right to Data Portability — Request that your data be transferred to another service provider in a structured, commonly used format.
• Right to Object — Object to processing of your personal data in certain circumstances.
• Right to Withdraw Consent — Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details in Section 11. We will respond within one month as required by UK GDPR.

10. Data Retention

We retain your personal data and account data for as long as your Propello account remains active. If you choose to terminate your account, your data will be permanently deleted within 30 days of your termination request. You may also request earlier deletion by contacting our support team.

Certain information may be retained for longer periods where required by law or for legitimate business purposes (such as financial records or dispute resolution).

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify users of material changes via email or through the platform. Continued use of Propello after changes take effect constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or need to raise a concern about our data practices, please contact us: