Cookie Policy

1. What Cookies Are

Cookies are small text files placed on your device when you visit a website or use an online platform. They are widely used to make websites work efficiently, provide analytics, and improve user experience. Cookies may be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device until they expire or are deleted).

This policy explains how Propello uses cookies and similar tracking technologies on our website and platform. It also explains your choices regarding cookie preferences.

2. How Propello Uses Cookies

Propello uses cookies for a limited set of purposes related to delivering a reliable, high-quality platform experience for estate agents and agency teams. We do not use cookies for advertising purposes or to build user profiles for sale to third parties.

When you first visit the Propello website, you will be shown a cookie banner that allows you to accept or manage your cookie preferences. Essential cookies are always active as they are necessary for the website to function.

3. Essential Cookies

Essential cookies are necessary for the Propello website and platform to function properly. They enable core functionality such as login sessions, account authentication, and security features. Without these cookies, the platform cannot operate as intended.

Essential cookies we use include:

• Session cookies — To maintain your logged-in state and keep you signed in as you navigate the platform.
• Authentication cookies — To verify your identity and protect your account from unauthorised access.
• Security cookies — To help detect and prevent malicious activity and maintain platform security.
• Preference cookies — To remember your cookie consent choices and other basic preferences.

These cookies do not require your consent under UK law and cannot be disabled through our cookie preferences tool.

4. Analytics Cookies

Analytics cookies help us understand how users interact with the Propello website and platform. We use this information to improve the user experience, optimise performance, and identify areas where the platform can better serve estate agents.

Analytics cookies we use include:

• Usage analytics — Anonymous data on which pages and features are accessed, how long users spend on specific tools, and navigation patterns through the platform.
• Performance tracking — Data on page load times, feature responsiveness, and error occurrences to help us maintain a fast and reliable service.

Analytics data is anonymised and aggregated. It does not identify individual users and is used solely for internal platform improvement.

5. Performance Cookies

Performance cookies collect information about how you use the Propello platform, such as which features you interact with most frequently. This data helps us optimise the platform for the daily workflows of estate agents — ensuring that tools like the Morning Briefing, AI Listings Engine, and Lead Intelligence load quickly and function smoothly.

These cookies do not collect information that identifies you personally. All data collected by performance cookies is aggregated and anonymous.

6. Functional Cookies

Functional cookies allow the Propello platform to remember choices you make and provide enhanced, more personalised features. These cookies help tailor the platform experience to how you and your agency team work.

Functional cookies we use include:

• User preferences — To remember your display settings, dashboard layout, and feature configurations so the platform loads the way you left it.
• Agency defaults — To store your agency's configured preferences, such as default tone of voice settings, branding selections, and workflow preferences.

While the platform can operate without functional cookies, disabling them may result in a less tailored experience and require you to reconfigure preferences on each visit.

7. Managing Your Cookie Preferences

You have control over how cookies are used on the Propello website. When you first visit, our cookie banner allows you to accept all cookies or manage your preferences for non-essential cookies (such as analytics).

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website. You may also manage cookies through your browser settings:

• Most browsers allow you to view, manage, and delete cookies through the browser settings or preferences menu.
• You can set your browser to block all cookies or to alert you when cookies are being set. However, blocking essential cookies will prevent the Propello platform from functioning correctly.
• For step-by-step guidance on managing cookies, visit the help section of your browser (Chrome, Safari, Firefox, Edge).

7. Third-Party Cookies

Propello may use a limited number of trusted third-party services that set their own cookies. These are used exclusively for analytics and platform performance monitoring.

Third-party cookies we use include:

• Analytics providers — To help us understand platform usage and improve the service for estate agents.

We do not use third-party advertising cookies or tracking cookies from social media networks. We carefully vet all third-party providers and require them to comply with applicable data protection laws.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, provide notice through the platform.

We encourage you to review this policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have questions about this Cookie Policy or how Propello uses cookies, please contact us: