The All-in-One AI Platform for Estate Agents

Your Estate Agency.
Running Smarter.

Propello gives your agency a smarter way to work — generating content, managing leads, tracking viewings, and running your day, all in your own brand voice.

Built for agencies who want to move faster, win more instructions, and spend less time on admin

app.propello.ai

Good afternoon,

James

12

New leads today

Viewings Today

3

New Leads

12

Tasks Left

5

Priority Tasks

Follow up: 14 Kings Road

Valuation report: Orchard House

Upload new listing photos

AI-Powered

Instructions won this month

+23%

About Propello

Propello is the all-in-one AI platform built specifically for estate agents — designed to bring clarity, speed, and consistency to every part of the agent's day.

From the moment an agent logs in, Propello delivers a personalised, intelligent workspace. A clean, dark interface with gold accents sets the tone: premium, focused, and built for performance. The dashboard opens with a tailored Morning Briefing, highlighting today's viewings, leads to chase, and key tasks — no more guesswork, just clear direction from the moment you start.

At its core, Propello centralises everything an agency needs: generating property descriptions with the AI Listings Engine, tracking every lead from enquiry to completion, managing viewings through a Google-synced Smart Calendar, and producing branded reports — all written in your agency's own voice through the Agency Brain.

AI Listings Engine

Upload photos and Propello's AI identifies key features automatically — generating portal-ready descriptions in your agency's own voice.

Lead Intelligence

Track every lead from first enquiry to completion. Add leads, flag cold contacts, and generate AI-powered follow-ups automatically.

Content Pipeline

Turn your listings into ready-to-send email newsletters and social posts. Consistent, on-brand content without the effort.

Smart Calendar

Plan your week with a built-in calendar that syncs directly with Google Calendar. Add viewings, follow-ups, and appointments — your daily stats update automatically.

Propello's reporting tools elevate client communication, producing polished landlord reports, client updates, and full vendor valuation reports — complete with market overview, comparables, pricing strategy, and marketing plans — all branded through the built-in Agency Brain.

Designed for teams as well as individuals, Propello lets you bring your whole team onto one agency account. Assign roles, invite members by email, and manage access from a clean admin dashboard — with shared intelligence and brand consistency across the entire agency.

Every detail of the platform — from its sleek dark UI to its gold-highlighted insights — is built to feel sharp, modern, and quietly powerful. This isn't just software; it's a daily command centre for agencies who want to move faster, win more instructions, and spend less time on admin.

Key Features

Everything Your Estate Agency Needs,
In One Place

From morning briefings to end-of-month reports, Propello handles every aspect of your estate agency's day-to-day operations.

Morning Briefing

Start every day with a personalised dashboard showing exactly what needs your attention — viewings, leads, tasks, and pipeline, updated in real time.

  • Personalised daily agenda
  • Real-time pipeline updates

AI Listings Engine

Generate professional property descriptions, portal copy, SEO metadata, and social captions — in seconds, in your agency's voice.

  • AI photo analysis
  • SEO metadata included

Lead Intelligence

Track every lead from first enquiry to completion. Add leads, flag cold contacts, and generate AI-powered response emails and follow-ups.

  • CRM notes auto-generated
  • Cold lead alerts

Content Pipeline

Turn your listings into ready-to-send email newsletters and social posts for Instagram, Facebook, and LinkedIn — consistent, on-brand, without the effort.

  • Instagram, Facebook, LinkedIn
  • On-brand, no manual effort

Agency Brain

The engine behind everything. Store your agency's tone of voice, sample descriptions, and service areas once — and every piece of content Propello generates will sound exactly like you.

Brand Voice Communication Style Templates Knowledge Base
Limited Availability

Get Your Free
Agency Audit

Discover where your agency is losing time, missing opportunities, and leaving revenue on the table. Our team will analyse your current workflows and show you exactly how Propello can transform your day-to-day operations.

Get Your Free Audit Now

Takes less than 5 minutes. No commitment. Tailored insights for your agency.

See Propello In Action

Start Running Your Estate Agency
Like It Should Be

Built for agencies who want to move faster, win more instructions, and spend less time on admin. See how Propello transforms your daily operations.

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Free 14-day trial
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